Imarike yeZixhobo zokuValela ngaphandle

Ingxelo yophando lweHlabathi "lweMarike yeZixhobo zokuValela ngaphandle" ihlola ukuqonda okucwangcisiweyo nokunenzuzo kwizinto eziphambili zokukhula, imeko yokhuphiswano, kunye neendlela ezithandwa kakhulu kwimarike yezixhobo zokuvalela ngaphandle. Kule ngxelo yobungcali, uhlalutyo lwengeniso, ubungakanani bemarike kunye netekhnoloji yophuhliso lwabakhuphisana abakhulu yenye yezinto ezichaphazela ukukhula. Uphando lwemarike yezixhobo zokuvalela ngaphandle lwenze uhlalutyo olubanzi lwendlela ezitshintsha ngayo iimarike zengingqi, ukwahlulwahlulwa, amaqhinga oshishino, umxube wemveliso kunye nophuhliso lwakutshanje kushishino.

Olu phando lusekelwe ekukhuleni, kwimeko-bume yokhuphiswano kunye nomzekelo wophuhliso lwemarike yezixhobo zokutshixa ngaphandle kwimimandla eyahlukeneyo yehlabathi, kwaye luzimisele ukubonelela ngeemarike ezikwindawo ethile kunye nohlalutyo olupheleleyo lwesicwangciso sokhuphiswano kwiinkalo ezininzi.

Uphando kwimarike yezixhobo zokutshixa ngaphandle kwihlabathi liphela lubonelela ngolwazi olubalulekileyo malunga nemeko yangoku yeshishini kwaye luyimithombo yeengcebiso eziluncedo kunye nezikhokelo kwimibutho nakubantu abanomdla kwimarike. Ndiphande indlela yophuhliso kunye neendlela zokuthengisa kwimarike yezixhobo zokutshixa ngaphandle.

Ngokwendlela ezisetyenziswa ngayo, imakethi yezixhobo ezitshixwayo kwihlabathi liphela ukususela ngo-2021 ukuya ku-2026 yahlulwe ngokubanzi yaba:

Olu phando lusetyenziswa kakhulu ekumiseleni ukuba zeziphi iindawo zemarike, imimandla okanye amazwe ekufuneka kugxilwe kuwo kwiminyaka embalwa ezayo ukuze kwandiswe ukukhula kunye nenzuzo. Olu phando lubandakanya imeko yemarike enokhuphiswano olukhulu kunye novavanyo oluqhubekayo olunzulu lwababoneleli abaphambili/abadlali abaphambili kushishino, kunye nempembelelo yokudodobala koqoqosho okunxulumene ne-COVID.

UMntla Melika, iYurophu, iJapan, iTshayina, iIndiya, uMzantsi Korea, uMzantsi Mpuma Asia, uMzantsi Melika, uMbindi Mpuma kunye namazwe aseAfrika ziindawo ezibalulekileyo ezifundwe kolu phononongo. Vavanya impembelelo yehlabathi yeenkampani ezinkulu kwimarike yezixhobo zokutshixa ngokusekelwe kumthamo, izinga lokusetyenziswa, isiseko sabathengi, iimeko zobonelelo kunye nemfuno, imida yenzuzo kunye nemarike yezixhobo zokutshixa.

Isishwankathelo seMarike: Ibandakanya amacandelo amathandathu, ububanzi bophando, abavelisi ababalulekileyo abagutyungelweyo, ukwahlulwahlulwa kwemarike ngohlobo, kunye necandelo lemarike yezixhobo ezivaliweyo ngokwesicelo, injongo yophando kunye nonyaka oqwalaselwayo.

Ipateni yemarike: Apha, yinxalenye yeshishini lonke ngokwexabiso, ingeniso, iintengiselwano kunye nombutho, amazinga enzala yemarike, iipateni zokusingqongileyo ezikhohlakeleyo kunye neemodeli zamva nje, ukuhlanganiswa, uphuhliso, ukuthengwa, kunye nemibutho ephezulu.

Iprofayili yomenzi: Apha, abathathi-nxaxheba abaqhubayo kwimarike yezixhobo ezitshixwayo kwihlabathi liphela bathathwa njengabaxhomekeke kwindawo yokurhweba, izinto ezibalulekileyo, inzuzo epheleleyo, ingeniso, iindleko kunye nokudalwa kwazo.

Olu phononongo lwenze uhlalutyo olupheleleyo lwemeko yokhuphiswano lwehlabathi kwimarike yezixhobo ezitshixwayo.

Ingxelo igubungela iinguqulelo zamva nje zemveliso kunye nenkqubela phambili yetekhnoloji kunye nohlengahlengiso.

Ingxelo ikhankanye izinto ezibangela imarike, imida, amathuba azayo kunye nemida elindelekileyo

Uphando lwemarike malunga nezixhobo zokutshixa nezokufaka uluhlu kwihlabathi liphela lunokwenziwa ngokwezifiso ukuhlangabezana neemfuno zenkampani yakho eyahlukileyo. Sibonelela bonke abathengi ngenkonzo eyenzelwe wena yasimahla engama-25% kuyo nayiphi na ingxelo ye-MID, kuba siyaziqonda iimfuno zabo.

I-Market Intelligence Data yinkokheli yehlabathi kwishishini lophando, ibonelela ngophando olusekelwe kwimo engqongileyo nolusekelwe kwidatha kubathengi. Le nkampani inceda abathengi ekuqulunqeni izicwangciso zoshishino kunye nokufezekisa impumelelo yexesha elide kwiimarike zabo ezithile. Iinkonzo zokubonisana, uphando lwe-MID kunye neengxelo zophando ezenziwe ngokwezifiso zonke zibonelelwa lishishini.