Ingxelo yophando yeGlobal “yeMarike yeZixhobo zokutshixa” iphonononga ukuqonda okucwangcisekileyo kunye nengeniso kwizinto eziphambili zokukhula, indawo ekhuphisanayo, kunye neendlela zokuthengisa izixhobo zokutshixa.Kule ngxelo yobuchwephesha, uhlalutyo lwengeniso, ubungakanani bemarike kunye nophuhliso lwetekhnoloji yabakhuphisana abakhulu yenye yezinto ezichaphazela ukukhula.Uphando lwemarike yezixhobo ezitshixwayo lwenze uhlalutyo olubanzi lotshintsho lwemarike yengingqi, ulwahlulo, izicwangciso zoshishino, umxube wemveliso kunye nophuhliso lwamva nje lweshishini.
Uphando lusekwe ekukhuleni, kukhuphiswano lomhlaba kunye nemodeli yophuhliso yemarike yezixhobo zokutshixa kwiindawo ezahlukeneyo zehlabathi, kwaye izimisele ukubonelela ngeemarike ze-niche kunye nohlalutyo olubanzi lwesicwangciso sokhuphiswano kwiinkalo ezininzi.
Uphando kurhwebo lwehlabathi lwezixhobo zokutshixa lubonelela ngolwazi olubalulekileyo malunga nemeko yangoku yeshishini kwaye ngumthombo weengcebiso eziluncedo kunye nezalathiso kwimibutho kunye nabantu abanomdla kwimarike.Kuphandwe indlela yophuhliso kunye nemijelo yokuthengisa yemarike yezixhobo zokutshixa.
Ngokohlobo, imakethi yehlabathi yezixhobo zokutshixa ukusuka ngo-2021 ukuya ku-2026 yahlulwe kakhulu ibe:
Olu phando lusetyenziselwa ukumisela ukuba ngawaphi amacandelo emarike, imimandla okanye amazwe ekufuneka agxininise kuwo kwiminyaka embalwa ezayo ukwandisa ukukhula kunye nenzuzo.Olu phando lubandakanya ukhuphiswano lwemarike yomhlaba kunye novavanyo olunzulu oluqhubekayo lwababoneleli abaphambili/abadlali abaphambili kushishino, kunye nefuthe lokudodobala koqoqosho olunxulumene ne-COVID.
UMntla Melika, iYurophu, iJapan, iChina, iIndiya, iSouth Korea, iSoutheast Asia, uMzantsi Merika, uMbindi Mpuma kunye namazwe aseAfrika yimimandla ebalulekileyo efundwe kolu phando.Vavanya impembelelo yehlabathi yeenkampani ezinkulu kwimakethi yezixhobo zokutshixa ngokusekwe kumthamo, izinga lokusetyenziswa, isiseko sabathengi, iimeko zobonelelo kunye nemfuno, imida yenzuzo kunye nemarike yezixhobo zokutshixa.
Ujongo lwemarike: Ibandakanya amacandelo amathandathu, umda wophando, abavelisi ababalulekileyo abagqunyiweyo, ulwahlulo lwemarike ngokohlobo, kunye necandelo lemakethi yezixhobo ezitshixwayo ngesicelo, injongo yophando kunye nonyaka oqwalaselwayo.
Ipatheni yemarike: Apha, inxalenye yeshishini lonke ngexabiso, ingeniso, ukuthengiselana kunye nombutho, inzala yemarike, iipatheni ezikhohlakeleyo zokusingqongileyo kunye neemodeli zamva nje, ukuhlanganiswa, uphuhliso, ukufunyanwa, kunye nemibutho ephezulu.
Iprofayile yomvelisi: Apha, abathathi-nxaxheba abaqhubayo kwimakethi yezixhobo zokutshixa kwihlabathi bathathwa njengokuxhomekeka kwindawo yokurhweba, izinto eziphambili, inzuzo, ingeniso, iindleko kunye nokudala.
Uphononongo luqhube uhlahlelo olubanzi lwemeko yokhuphiswano lwehlabathi kwimakethi yezixhobo ezitshixwayo.
Ingxelo ibandakanya iinguqulelo zemveliso zamva nje kunye nenkqubela phambili yobuchwepheshe kunye nohlengahlengiso.
Ingxelo icaphule abaqhubi beemarike, imiqobo, amathuba azayo kunye nemiqobo elindelekileyo
Uphando lwemalike malunga nokutshixwa kwehlabathi kunye nezixhobo zoluhlu lunokwenziwa ngokwezifiso ukuhlangabezana neemfuno zakho ezizodwa zenkampani.Sinikezela bonke abathengi nge-25% yenkonzo elungiselelwe simahla kuyo nayiphi na ingxelo ye-MID, kuba siyaziqonda iimfuno zabo.
I-Market Intelligence Data yinkokeli yehlabathi jikelele kwishishini lophando, ibonelela ngophando lomxholo kunye nedatha kubathengi.Inkampani inceda abathengi ekuqulunqeni izicwangciso zoshishino kunye nokuzuza impumelelo yexesha elide kwiimarike zabo ezithile.Iinkonzo zokucebisa, uphando lwe-MID kunye neengxelo zophando ezilungiselelweyo zonke zibonelelwa lishishini.
Ixesha lokuposa: Aug-21-2021